Wright’s Renovations — Design system v3
Wright’s Renovations · Design system v3

Every component,
one place.

The complete visual language for wrights‑renovations.com — typography, color, components, interactions, and patterns.

$4M+
2025 revenue target
142
Projects completed
5.0
Average rating
6
Counties served
01 — Typography

Type system

Playfair Display for editorial display headings. DM Sans for all UI and body text. Base: html { font-size: 18px } — all sizes in rem.

H1Playfair Display 700 · 4.444rem (80px) · clamp fluid
Renovations done right.
H2Playfair Display 600 · 3.556rem (64px) · clamp fluid
Southeast Michigan’s premier design-build firm.
H3Playfair Display 600 · 2.889rem (52px)
Kitchen remodeling for the modern home.
H4Playfair Display 500 · 2.222rem (40px)
Bathrooms, basements, and home additions.
H5Playfair Display 500 · 1.667rem (30px)
Serving Washtenaw, Oakland, and Wayne counties.
H6DM Sans 600 · 1.333rem (24px)
Project timelines, transparent pricing, zero surprises.
Display italicPlayfair Display 400 italic · 2.889rem
Contracting done Wright.
Body XL / introDM Sans 300 · 1.167rem (21px)

Wright’s Renovations transforms homes across Southeast Michigan with exceptional craftsmanship, transparent communication, and a design-build process built around you.

BodyDM Sans 400 · 1rem (18px)

From first consultation to final walkthrough, our team manages every detail. We specialize in kitchens, bathrooms, basements, and home additions that add lasting value to your home.

Body smallDM Sans 400 · 0.778rem (14px)

Founded by Connor Wright in Ypsilanti, Michigan, serving all of Southeast Michigan — Ann Arbor, Birmingham, Northville, Plymouth, and beyond.

CaptionDM Sans 400 · 0.667rem (12px)

Mon–Fri 8:30 a.m.–4:30 p.m. · 7101 Platt Rd, Ypsilanti, MI 48197

Eyebrow / section labelDM Sans 600 · 0.611rem · letter-spacing .12em
Kitchen remodeling · Ann Arbor, MI
02 — Color

Brand color system

Purple + navy is the dominant brand tone. Orange is the single warm interruption — reserved strictly for primary CTAs. Green adds freshness and signals success.

Primary — Solaris (CTAs only)
Solaris#FF5C35
Lorax#FF7A59
Yuma#FFCEC2
Helios#D44325
Purple — Macaron (secondary brand accent, dominant dark surfaces)
Space#0F1030
Indigo dark#1A1B4B
Plum#2D2F7E
Dark#4348B0
Macaron#5C62D6
Mid#8589E0
Light#CED0F3
Extra light#EAEBFB
Dark greys
Dark Matter#192733
Eclipse#213343
Galaxy#2E475D
Meteor#3E5974
Celestial#516F90
Comet#7691AD
Light greys
Nebula#99AFC4
Milky Way#B6C7D6
Satellite#DBE4ED
Constellation#EAF0F6
Supernova#F6F9FC
Moon#FFFFFF
Greens — success, fresh, positive data
Meadow#EAF3DE
Fern#C0DD97
Leaf#97C459
Emerald Isle#4FB06D
Grove#3B6D11
Forest#173404
Secondary accents
Atlantic#0068B1
Zamba#0FBFBF
Berlin Bus#FFBC4B
Kyoto#ED2D40
03 — Buttons

Button system — all backgrounds

Orange is the primary CTA signal. One warm interruption per page. Purple anchors secondary actions. Green confirms and celebrates. Hover any button to see its live interaction state.

On white
On Supernova (lightest grey)
On Constellation (card bg)
On dark matter
On space/indigo (purple-navy dark bg)
On Solaris orange
On Macaron purple
On Emerald Isle green
On Atlantic blue
Sizes
Pill shape
04 — Purple & green

When to use each color

Purple and green have strict semantic roles. Misuse weakens the orange CTA and creates visual noise.

Purple usage rules
Analytics and dashboards — chart items, metric badges, report actions
Premium tier signals — “Premium” or “Featured” upgrade badges
Secondary brand anchoring — links, eyebrow labels, active nav states
Dark surface dominance — hero backgrounds, dark cards, footer
Never for primary CTAs — “Get a quote” is always Solaris orange
Never for success states — confirmations and completions are green
Never mixed with orange on the same element or adjacent CTAs
Green usage rules
Success and confirmation states — quote accepted, project confirmed, form submitted
Positive data signals — revenue up, on schedule, under budget
Active and live status — “Available now”, “Active project”
Secondary CTA blocks — contextual full-width sections
Never for primary CTAs — main conversion action is always orange
Never mixed with orange on the same element
Never for errors or warnings — those are Kyoto red and Berlin Bus yellow
05 — Badges & tags

Badges, chips, and status tags

In progressCompletedPremiumNewPending reviewAttention neededActiveArchivedDraft
Active projectQuote acceptedAnalytics insightFollow-up neededAwaiting permit
Kitchen remodel ×Ann Arbor, MI ×$100K+ ×Oakland County ×
06 — Forms

Form elements

Focus state uses purple (Macaron) — consistent with the brand accent direction. All states: default, hover, focus, error, success, disabled.

Projects typically start at $75,000.
Please enter a valid email.
Services of interest
Preferred contact
Toggles
$50K$500K+
07 — Cards

Card patterns

Hover any card to see elevation, icon animation, and image zoom states.

Feature cards — lux SVG line icons
Expert craftsmanship

Every project is built to last with premium materials and master-level trades.

Design-build process

One team from concept to completion — no coordination gaps, no surprises.

Transparent pricing

Detailed quotes with no hidden costs. You’ll always know where your investment goes.

Service cards — FPO photography
Kitchen remodel
Most popular
Kitchen remodeling

Complete kitchen transformations for Ann Arbor and Southeast Michigan homeowners.

View service →
Starting at $45,000Available now
Bathroom renovation
Bathroom renovation

Spa-worthy renovations with premium tile, fixtures, and custom vanities.

View service →
Starting at $28,000Available now
Home addition
Featured
Home additions

Seamlessly expand your living space with a custom addition designed for your family.

View service →
Starting at $120,000Booking 2026
Stat cards — trend indicator option D (Emerald Isle)

Option D selected: #DCF0E5 bg / #236B3D text — richest contrast, most premium feel.

Projects completed
142
28% YoY
Average project value
$118K
12%
Client rating
5.0
★ 38 reviews
Schedule variance
-2d
↓ Behind
Testimonial cards
★★★★★

“Wright’s Renovations turned our dated kitchen into something out of a magazine. Connor and his crew were communicative, clean, and delivered exactly what they promised.”

Sarah J.
Sarah J.
Kitchen remodel · Ann Arbor, MI
★★★★★

“The basement finishing process was seamless from start to finish. They helped us design the space, managed permits, and stayed on budget. We’d hire them again without hesitation.”

Mike R.
Mike R.
Basement finishing · Plymouth, MI
Pricing cards — purple featured treatment
Starter
$45K
Kitchen remodel starting investment
  • Cabinet refacing with soft-close hardware
  • Quartz countertops (level 1–2)
  • Subway tile backsplash
  • Standard appliance package
  • 4–5 week timeline
Get a quote
Premium Most popular
$85K
Full kitchen renovation investment
  • Custom cabinetry with crown molding
  • Premium quartz or granite (level 3–4)
  • Designer backsplash with accents
  • Professional appliance package
  • 6–8 week timeline
Get a quote
Luxury
$130K+
Complete redesign investment
  • Full custom cabinetry, specialty finishes
  • Exotic stone countertops
  • Custom tile work throughout
  • Chef-grade appliance suite
  • Structural modifications available
Get a quote
08 — Blog posts

Blog post cards

Used for /blog archive, sidebar recents, and homepage content blocks. Hover triggers title color shift to purple and image zoom.

How much does a kitchen remodel cost in Ann Arbor?
Kitchen remodeling

How much does a kitchen remodel cost in Ann Arbor?

Michigan homeowners investing in kitchen renovations are often surprised by the range — from $45K cabinet refreshes to $150K full transformations. Here’s what drives the difference.

The design-build advantage: why one firm beats two
Process

The design-build advantage: why one firm beats two

When your architect and contractor are different companies, communication gaps cost you time and money. Here’s how a unified design-build approach changes the project experience entirely.

Bathroom renovation trends Southeast Michigan homeowners are loving
Bathroom renovation

Bathroom renovation trends Southeast Michigan homeowners are loving

From freestanding tubs to curbless showers and heated floors — the premium bathroom trends we’re seeing most in Washtenaw and Oakland County projects this year.

Oakland County expansion: Birmingham, Bloomfield Hills, and Northville
Company news

Oakland County expansion: Birmingham, Bloomfield Hills, and Northville

Wright’s Renovations is now booking premium renovation projects across Oakland County. Here’s what homeowners in our newest service areas can expect.

09 — Case studies (custom post type)

Case study cards

Custom post type for detailed project narratives, before/afters, and featured renovations. Header gradient uses the extended purple-navy palette.

Case study
Complete Birmingham estate renovation

A three-phase transformation spanning kitchen, primary bath, and finished basement — completed in 14 weeks while the family stayed in-home.

$284,000 total · Three-phase Read case study
Featured work
Ann Arbor Victorian kitchen restoration

Preserving historic character while introducing modern function. Original plaster walls, refinished original flooring, and a custom concealed-panel refrigerator.

$96,000 total · Single-phase Read case study
New construction
Northville new-build interior package

Full interior finish package for a 4,800 sq ft new construction — kitchen, three baths, mudroom, and basement — with a unified design language throughout.

$380,000 total · Full interior Read case study
10 — Team

Employee cards

Used on the About page team section. Each person gets a unique gradient reflecting their role color. Replace initials with headshots when available.

CW
Connor Wright
Founder & CEO

Founded Wright’s Renovations at 19. A decade-plus of hands-on design-build experience across hundreds of Southeast Michigan homes.

Design-build15+ yearsAnn Arbor
KA
Katherine Anderson
Director of strategic operations

Brings operational clarity to every project phase. Katherine owns the systems, schedules, and client experience that keep Wright’s running at scale.

OperationsProject systemsClient experience
WS
Will Sujek
Director of new business

University of Michigan economics + Ross MBA. Leads the consultative sales process that matches homeowners with the right project scope and budget.

SalesU of M RossStrategy
JD
Diller
Chief growth officer

15+ years of full-stack marketing and agency experience. Owns marketing, AI implementation, technology, analytics, and strategy across all six counties.

MarketingAI & SEOStrategy
11 — Featured projects

Featured project cards

Used on the homepage, service pages, and the portfolio landing page. Shows room, service, investment, and timeline at a glance.

Modern farmhouse kitchen — Ann Arbor
Kitchen Remodeling
Ann Arbor, MI
Modern farmhouse kitchen — Ann Arbor
Investment$92,000
Timeline8 weeks
ServiceRemodeling
LocationAnn Arbor
Spa primary bath — Birmingham
Bathroom Renovation
Birmingham, MI
Spa primary bath — Birmingham
Investment$68,000
Timeline5 weeks
ServiceRenovation
LocationBirmingham
Open-plan home addition — Northville
Addition Home addition
Northville, MI
Open-plan home addition — Northville
Investment$165,000
Timeline18 weeks
ServiceHome addition
LocationNorthville
12 — Alerts

Alerts, banners, and toasts

New analytics insight available
Your kitchen content drove 142 qualified leads last month — up 38% from Q1.
Booking windows filling fast
We’re scheduling Q3 2026 projects now. Secure your start date early.
Quote request received
Will or Connor will follow up within one business day.
Permit processing delay
Ann Arbor permit office is experiencing 3–4 week delays. Plan accordingly.
Form submission failed
Please check your information and try again, or call us directly.
Now serving Oakland County
Wright’s is expanding to Birmingham, Bloomfield Hills, and Northville.
14 — Content patterns

Prose and structured content

Kitchen remodeling in Ann Arbor

Ann Arbor homeowners are investing more in their kitchens than ever before. From Victorian-era homes near Old West Side to modern new builds in the Briarwood corridor, Wright’s Renovations has completed over 40 kitchen transformations across the city.

What to expect

Every project begins with a design consultation where Connor and his team walk through your space, listen to how you actually use your kitchen, and build a plan that fits your vision and budget.

  • Full design-build management from permit to punch list
  • Transparent pricing with no change-order surprises
  • Access to our curated supplier network

“The craftsmanship was everything we hoped for, and they finished three days ahead of schedule.”

— Jennifer K., Ann Arbor, MI · Kitchen remodel 2024
Process steps — lux SVG icons, purple active state
  • Initial consultation

    We meet at your home, assess the space, and discuss your goals, timeline, and investment range.

  • Design and proposal

    Our team creates a detailed design and itemized quote. No vague estimates.

  • Permits and scheduling

    We handle all permitting, material ordering, and trade scheduling on your behalf.

  • Build phase

    Weekly updates, daily site cleanup, and a dedicated project manager throughout.

  • Final walkthrough

    We don’t close a project until you sign off on every detail.

Dividers
Solid — default section divider
Dashed — secondary separation
Brand gradient (purple → orange) — editorial accent
Or
Labeled — form context
15 — Tables and misc

Data tables, tooltips, and utilities

ServiceCountyAvg investmentTimelineStatus
Kitchen remodelWashtenaw$87,4006–8 weeksActive
Bathroom renovationWayne$42,1003–4 weeksActive
Basement finishingOakland$61,8005–7 weeksBooking Q3
Home additionLivingston$178,20014–20 weeksBooking Q3
Deck constructionMonroe$34,5002–3 weeksActive
Progress bars
Project completion72%
Budget utilization48%
Schedule adherence91%
Lead conversion34%
Keyboard shortcuts
⌘ K⌘ /EscTabEnter
Avatar group (hover to lift)
CW
KA
WS
JD
+4
Wright’s Renovations team
Tooltips (hover)
Hover me
Appears on hover
Premium
Purple = analytics & premium only
Active
Green = success & positive states
16 — Portfolio

Portfolio with filtering

Filter by room, service, and location. Active filters shown as dismissible chips. Results count updates in real time.

Room
Service
City
Showing 9 projects
Modern farmhouse kitchen Wright’s Renovations
Kitchen Remodeling
Modern farmhouse kitchen
Ann Arbor, MI
Investment$92,000
Timeline8 weeks
Spa-inspired primary bath Wright’s Renovations
Bathroom Renovation
Spa-inspired primary bath
Birmingham, MI
Investment$68,000
Timeline5 weeks
Entertainer's basement Wright’s Renovations
Basement Finishing
Entertainer’s basement
Plymouth, MI
Investment$55,000
Timeline6 weeks
Sunroom addition Wright’s Renovations
Addition Addition
Sunroom addition
Northville, MI
Investment$140,000
Timeline14 weeks
Chef's kitchen renovation Wright’s Renovations
Kitchen Remodeling
Chef’s kitchen renovation
Saline, MI
Investment$114,000
Timeline10 weeks
Freestanding tub bath Wright’s Renovations
Bathroom Renovation
Freestanding tub bath
Bloomfield Hills, MI
Investment$84,000
Timeline6 weeks
Home theater basement Wright’s Renovations
Basement Finishing
Home theater basement
Canton, MI
Investment$72,000
Timeline7 weeks
In-law suite addition Wright’s Renovations
Addition Addition
In-law suite addition
Dexter, MI
Investment$165,000
Timeline18 weeks
Open-concept kitchen Wright’s Renovations
Kitchen Remodeling
Open-concept kitchen
Ypsilanti, MI
Investment$78,000
Timeline7 weeks
17 — CTA blocks

Call-to-action sections

Five treatments. Dark/purple-navy for premium. Orange for conversion urgency. Blue for geographic expansion. Green for confirmation moments. Never stack two warm-color blocks without a neutral between them.

Ready to get started?

Transform your home
the Wright way.

Schedule a free consultation. No pressure, no commitment — just a conversation about your project.

Premium service area

Design-build done at the highest level.

Our premium tier covers Birmingham, Bloomfield Hills, and Northville — with a white-glove experience from day one.

Explore premium service →
Limited availability

Now booking Q3 2026 projects.

Spots are limited. Secure your start date before they’re gone.

Reserve your spot →
Oakland County expansion

Birmingham. Bloomfield Hills.
Northville. We’re here.

Premium renovation services now available across Oakland County’s most sought-after communities.

Project confirmed

Your renovation journey
starts here.

Your quote has been accepted. Here’s what happens next and what to expect from our team.

Questions? We’re happy to talk.

Call us at (734) 555-0190 or send a message and we’ll follow up same day.